The vision of Prudent Verselli: In 1932, his great-grandfather, Prudent Verselli, ran a small family business consisting of just a restaurant and a grocery store. It didn't take long for him to realize the potential. His dream was to produce and market high-quality compound feeds. He quickly achieved his dream. Verselli feed gained widespread popularity. After only five years, he couldn't meet the overwhelming demand. That's when he decided to build his first feed mill in the Belgian city of Digne. His success grew rapidly in the following years. The mill continued to expand, becoming one of the most modern and efficient factories of its time. High-quality nutrition tailored to each pet: The Verselli family wasn't alone in their dedication to producing high-quality food; their employees shared this ambitious vision. Led by the second and third generations, Verselli-Laja soon produced high-quality compound feeds for pigeons, birds, dogs, cats, horses, and farm animals. This is hardly surprising, as the number of families keeping pets in their homes has increased significantly since the 1970s. With experience spanning the globe, Versele-Laga pet food is enjoyed by over 15.5 million animals in more than 85 countries. Following expansion into Western and Eastern Europe, the fourth generation successfully brought these products to China and the USA in 2010. Thanks to a wide range of over 2,000 carefully formulated, balanced nutrition and care products, animal lovers everywhere keep their pets, young and old, healthy and happy. This is all thanks to our shared passion and respect for animals, our close monitoring of the latest market developments, and our continuous investment in innovative products. With a heart that beats in Denzi, Versele-Laga has grown into a leading global manufacturer of pet nutrition and care products, with seven factories in Europe, one in China, and two in the USA. Versele-Laga sells its products worldwide in more than 85 countries. At the same time, we maintain our position as a local, family-run business, firmly rooted in Dinzi, where our employees share the same ambition: to do our utmost to keep every animal healthy and active, regardless of age, breed, or type. We achieve this through carefully formulated pet food and care products. That's how we strengthen the bond between you and your pet every day!
